Product Description
For nearly fifteen years, Joel Comm has been generating revenue on the web via a number of avenues. In KaChing, he shares his five primary methods of making money online, combining traditional marketing with the new, offering detailed strategies and techniques that can be applied to any niche or market. Each of the five methods is broken down into simple, practical, duplicable steps.
Review
I've been following Joel Comm as a teacher, friend, and mastermind partner for several years and he never ceases to amaze me at how well he is able to take a very complex subject and somehow get it down to an understandable system. This newest book is just as good (if not better) than his others...a sign of age and wisdom perhaps...but I think its more likely because of the fine results he's experienced as he himself does what he recommends to you.
Before I say more specifically what I like about the book, I just want to acknowledge the timing of this book...It is Perfect. Never before in our lifetime has there been a stronger need for giving people a solid way to make some extra cash. And, for some people who are more proactive than others, a whole lot of extra cash. I say that because I truly believe this book will empower the "action taker" to set aside the worries over money and enjoy the good things life has to offer.
In my opinion, this book is geared down to what we call the "Newbie Level." However, I consider that a good thing for several reasons. First, because I would rather have a book that is thorough and gives me the option of skipping sections, rather than being confused and wishing for more. Second, benefit is that some of us are a little thick headed and need to be told the same thing 2, 3, 4, 5 times or more before we will believe it and take action. (It's sort of a guy thing, like not wanting to ask for directions when we're driving.) Additionally, some of us learned somethings wrong (from green teachers) and we need to be set straight. Lastly, the Internet changes very fast, so it is always helpful to get the most up-to-date lessons, tips, and strategies.
If you're more than a Newbie, this book is for you too, because it has the strategy for what I call a bestselling business. You want to become a celebrity author, speaker, or coach, then just follow the strategy that Joel has laid out...the basics are all there. Joel is very shy on putting numbers in the book (the FTC has really cracked down on that recently), but I know that by applying the whole enchilada, you are looking at a 6 to 7 figure income.
KaChing gets 5 stars because it is exactly what we need and it accomplishes its task of showing anyone with an open mind how to create a viable Internet business.
A WORD OF CAUTION about a bigger picture issue.
Please allow me to share with you about an important new challenge to Internet businesses (which I believe is worth spending time preparing for)... and that is proactively managing your Online Reputation. Although Joel Comm covers the area of branding well in KaChing, I would highly recommend getting Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier.
Take it from a person with experience in this, even though you might have great products and excellent customer service, you will still have customer problems and issues. People are people (but I think at least one in every thousand is wired backwards). So, it is inevitable that you will get some bad product reviews, or even worse, revengeful customers who will try to ruin your online reputation. If you don't pay attention to this, you might find yourself with an Internet business some day that has a broken KaChing bell.
Wild West 2.0 tells you exactly where to look for online reputation problems and then how to repair them. Proactive Reputation Management should not be delegated to your webmaster. From my experience it is now a critical management and marketing issue that concerns everyone online.
Before I say more specifically what I like about the book, I just want to acknowledge the timing of this book...It is Perfect. Never before in our lifetime has there been a stronger need for giving people a solid way to make some extra cash. And, for some people who are more proactive than others, a whole lot of extra cash. I say that because I truly believe this book will empower the "action taker" to set aside the worries over money and enjoy the good things life has to offer.
In my opinion, this book is geared down to what we call the "Newbie Level." However, I consider that a good thing for several reasons. First, because I would rather have a book that is thorough and gives me the option of skipping sections, rather than being confused and wishing for more. Second, benefit is that some of us are a little thick headed and need to be told the same thing 2, 3, 4, 5 times or more before we will believe it and take action. (It's sort of a guy thing, like not wanting to ask for directions when we're driving.) Additionally, some of us learned somethings wrong (from green teachers) and we need to be set straight. Lastly, the Internet changes very fast, so it is always helpful to get the most up-to-date lessons, tips, and strategies.
If you're more than a Newbie, this book is for you too, because it has the strategy for what I call a bestselling business. You want to become a celebrity author, speaker, or coach, then just follow the strategy that Joel has laid out...the basics are all there. Joel is very shy on putting numbers in the book (the FTC has really cracked down on that recently), but I know that by applying the whole enchilada, you are looking at a 6 to 7 figure income.
KaChing gets 5 stars because it is exactly what we need and it accomplishes its task of showing anyone with an open mind how to create a viable Internet business.
A WORD OF CAUTION about a bigger picture issue.
Please allow me to share with you about an important new challenge to Internet businesses (which I believe is worth spending time preparing for)... and that is proactively managing your Online Reputation. Although Joel Comm covers the area of branding well in KaChing, I would highly recommend getting Wild West 2.0: How to Protect and Restore Your Reputation on the Untamed Social Frontier.
Take it from a person with experience in this, even though you might have great products and excellent customer service, you will still have customer problems and issues. People are people (but I think at least one in every thousand is wired backwards). So, it is inevitable that you will get some bad product reviews, or even worse, revengeful customers who will try to ruin your online reputation. If you don't pay attention to this, you might find yourself with an Internet business some day that has a broken KaChing bell.
Wild West 2.0 tells you exactly where to look for online reputation problems and then how to repair them. Proactive Reputation Management should not be delegated to your webmaster. From my experience it is now a critical management and marketing issue that concerns everyone online.
About the Author
Joel Comm is an entrepreneur, NY Times bestselling author, and new media innovator. An expert on harnessing the power of social media and mobile applications to expand your brand's reach and engage in active relationship marketing, Joel is a sought-after public speaker who leaves his audience inspired, entertained, and armed with strategic tools to create a new media campaign that will explode their business.
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